Aether.
Rebuild my homepage

Pricing

What it costs, and what you get.

A single implant case in Ireland runs €1,800–€3,500. All-on-4 runs €9,500–€14,000 per arch.

The build

One-off

Website

€3,950

one-off

  • 5–8 pages, mobile-first
  • Treatment pages built to rank
  • Online booking or enquiry capture
  • Google Business Profile setup
  • Schema, tracking, Core Web Vitals

Website + Local SEO

Most practices

€3,950

then €650/mo

  • Everything in Website
  • Ongoing local SEO and content
  • Review generation system
  • Monthly reporting
  • Cancel any time after 6 months

Multi-location

From €5,500

then €1,850/mo

  • 15+ pages across locations
  • One Google Business Profile per site
  • Call tracking
  • AI search optimisation
  • Weekly call

First 3 practices: €2,500 instead of €3,950, in exchange for permission to publish the results.

Retainers

What the monthly actually does

A site that launches and is never touched again slides down the rankings. The retainer is what keeps it moving — and every line below says what it changes for you, not just what we do.

Foundation

Most practices

€650

per month

Single-location practices that want to rank locally and stop losing after-hours enquiries.

  • Google Business Profile management

    The profile drives roughly 32% of local ranking. Correct primary category, complete attributes, fresh photos and posts — the strongest single lever in local search.

  • Review generation

    Reviews are a further ~20% of ranking, and the weighting now favours recency. A practice with 80 recent reviews typically outranks one with 200 old ones, so we automate the ask after each appointment.

  • 20 keyword tracking

    You see your position for the treatments that actually pay — implants, ortho, veneers — not vanity terms.

  • One treatment or location page per month

    Each page targets its own search. One generic services page cannot rank for five different treatments.

  • Technical monitoring

    Speed, broken forms and Core Web Vitals checked monthly, so a silent failure doesn't cost you a quarter of enquiries.

  • Monthly report

    Enquiries, calls, rankings and what we changed. One page, in plain English.

Growth

€1,100

per month

Practices competing in a crowded town, or pushing a high-value treatment line.

  • Everything in Foundation

  • 50 keyword tracking + competitor gap analysis

    We see which treatments your competitors rank for and you don't, then close those gaps in order of value.

  • Two content pieces per month

    Treatment explainers and local pages that answer what patients actually search before booking.

  • Conversion testing

    Booking path, form length and call placement tested against real traffic. Three-field forms convert around 25%; most practice forms ask for far more.

  • 60-minute monthly strategy call

    You get the reasoning, not just the numbers.

Multi-location

€1,850

per month

Groups running two or more sites.

  • Everything in Growth

  • One Google Business Profile per location

    Locations compete with each other in search unless each profile and page is scoped to its own area.

  • Call tracking

    Most clinic appointments are still booked by phone. Without tracking you cannot tell which location or channel produced the call.

  • AI search optimisation

    Structured data and extractable answers so ChatGPT, Perplexity and AI Overviews cite your practice.

  • Weekly call

  • ✓Six-month minimum, then rolling — cancel any time with 30 days' notice.
  • ✓You own everything: content, site, citations and Google Business Profile access.
  • ✓No fee-on-spend. We don't mark up ad budgets.
  • ✓Direct access to the founder, not an account manager.

Standards

In every build

Core Web Vitals

Passing on 4G, not just on your laptop.

GDPR-compliant booking

Patient data is special category under Article 9.

Dental Council–aware copy

Testimonials and before/after imagery, done to the code.

Google Business Profile

Correct primary category — the strongest single local factor.

Treatment pages

One per high-value treatment, not a single services page.

Schema markup

So Google and AI search can read what you actually do.

Not sure which you need?

Send your URL. The rebuild and audit come back in 48 hours and will tell you whether you need the retainer at all.

No call required. No obligation. Yours to keep.

Or read our audit of Irish dental websites first.